How Should I Measure Investment Risk?

Some investors may evaluate risk based on how much the price of their investment bounces around, i.e. volatility. Others may define risk more in terms of their goals.

Invest Like a Super Bowl Quarterback

When you invest, it’s like dropping back to pass. You must be able to stand in the pocket with the possibility of taking a hit. The more aggressive you are—the deeper the pass you want to throw–the harder the hits can be.

Understanding Stock Prices

Over time, stock prices typically reflect how a company is performing. The more money a company makes, the more it should be worth.

Invest Like An Islander

Sometimes it’s better to be mixed in with the herd. But, when it comes to investing, it makes sense to head for your own island, all by your lonesome self.