(864) 282-2935Client Login
Williams Wealth Management
AboutOur TeamServicesInsightsToolsContactSchedule a Conversation

Money & Meaning, monthly

Get the planning ideas our clients see first.

A short, occasional email from the Williams Wealth team — market notes, planning frameworks, and the segments our advisors are working on. No spam, ever. Unsubscribe anytime.

By subscribing you agree to receive periodic emails from Williams Wealth Management. This list is operated by the firm and is not shared with third parties.

Williams Wealth Management

Independent, fee-transparent financial planning rooted in Greenville, SC since 2003.

Quick Links

  • About Us
  • Our Team
  • Services
  • Insights
  • Resources
  • Contact

Services

  • Early / Mid-Career
  • Late Career
  • Retiree
  • Retirement Planning
  • Investment
  • Estate Planning
  • Tax Planning
  • Insurance Planning
  • Education Planning
  • Cash Flow Planning

Contact Us

130 S. Main St. Ste. 600
Greenville, SC 29601

(864) 282-2935

info@wwmgreenville.com

Monday - Friday
8:30 AM - 5:00 PM

Client Login →

Securities offered through Calton & Associates, Inc., member FINRA and SIPC. Investment advisory services offered through Williams Wealth Management, A Member of Advisory Services Network, LLC. Advisory Services Network, LLC and Williams Wealth Management are not owned or controlled by Calton & Associates, Inc. Advisory Services Network, LLC does not provide tax advice. The tax information contained herein is general and is not exhaustive by nature. Federal and state laws are complex and constantly changing. You should always consult your own legal or tax professional for information concerning your individual situation. This site contains links to articles or other information that may be on a third-party website. Advisory Services Network, LLC is not responsible for and does not control, adopt, or endorse any content contained on any third-party website. Insurance products and services offered by insurance agents licensed in various states. Fidelity Investments is an independent company, unaffiliated with Williams Wealth Management, A Member of Advisory Services Network, LLC. Fidelity Investments is a service provider to Advisory Services Network, LLC. 1013404.1.0

Fidelity Personal Trust Company, FSB, a Fidelity Investments company, is a federal savings bank. Nondeposit investment products and trust services offered through Fidelity Personal Trust Company, FSB, and its affiliates are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency, are not obligations of any bank, and are subject to risk, including possible loss of principal. Fidelity Investments is an independent company, unaffiliated with Williams Wealth Management. Fidelity Investments is a service provider to Williams Wealth Management. There is no form of legal partnership, agency affiliation, or similar relationship between your financial advisor and Fidelity Investments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by Williams Wealth Management and does not guarantee, or assume any responsibility for, its content. Fidelity Investments is a registered trademark of FMR LLC. Fidelity Investments provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 1273473.1.0

© 2026 Williams Wealth Management. All rights reserved.

← Back to InsightsInvesting

Here We Go!

Michael Giordano

Michael Giordano

Private Wealth Advisor, CFP®

·September 16, 2024

You’re 9-years-old. It’s Christmas Eve. You’re eagerly anticipating all the gifts under the tree. You’re wondering just how well Santa is going to treat you this year. Ohh, the excitement is intense!

Now, you’re 47, looking to do a major renovation on your house. Or 56 and trying to figure out what to do with your retirement savings. You’re wondering just how well the Federal Reserve is going to treat you.

Yes, the Wall Street version of Christmas is playing out right now.

Yes, the Wall Street version of Christmas is playing out right now.

Nothing is official until it’s official, but the Fed seems poised to cut rates this week. They’ve been telegraphing it for some time. And, the whole point of their forward guidance is to avoid surprising the market and creating unnecessary volatility.

The real question now is the size of the gift.

Will they cut the traditional ¼ point or will they start with a ½ point cut?

Will they cut the traditional ¼ point or will they start with a ½ point cut?

Beyond that, what’s the path of cuts look like for the rest of this year and into next?

At what rate do they think they’ll stop cutting?

If you’re an investor, you’re already seeing the reduction in rates work its way through the markets. Stocks are long-term investments that are influenced in part by what’s considered a safer alternative—Treasury Bonds.

If you’re an investor, you’re already seeing the reduction in rates work its way through the markets.

You’ve already seen the 10-year Treasury move from above 4.7% in the spring to under 3.7% this week. That move made stocks cheaper relative to Treasurys.

Stocks would welcome even more cuts if the Fed is simply trying to get back to a neutral stance on interest rates. If greater cuts are caused by higher unemployment and an impending recession, that likely would not be such welcomed news. So far, it seems the cuts are simply to remove restrictions on the economy.

If you’re a saver, rate cuts will eat into the yield you’re earning on the cash in your savings account or money market account. If you’ve been holding cash for the juicy yield, you may want to reconsider your strategy. Go back to your financial goals and see how much money you need to fund your short-term priorities. If you have excess cash, you may want to look for a better home for that money. The yield isn’t going to collapse overnight, but as the Fed cuts, the interest you’re receiving should continue to keep falling.

If you’re a saver, rate cuts will eat into the yield you’re earning on the cash in your savings account or money market account.

Finally, borrowers are the ones probably salivating the most. Cheaper money is on the horizon!! Yay!! First, temper your expectations a bit. Some rates have already come down, especially those pegged to long-term Treasurys like mortgages. Others like home equity lines of credit (HELOCs) generally move with the Fed. So, don’t expect your 8.5% HELOC to be 5% just because the Fed reduces rates next week. After all, the crazy low-interest rate environment we were in for about a decade is likely not going to be repeated anytime soon.

Interest rates affect so much of the big-ticket items we buy and how we invest. So, it’s natural to get amped for rates coming down. It does feel like Christmas a bit. Just be prepared for the adjustments to be gradual. Avoid making financial decisions based on a belief the Fed may cut rates back to zero.

If you need help navigating this new environment, reach out. Let’s have that conversation.

If you need help navigating this new environment, reach out.

This material is provided as a courtesy and for educational purposes only. Please consult your investment professional, legal or tax advisor for specific information pertaining to your situation.

All views/opinions expressed in this newsletter are solely those of the author and do not reflect the views/opinions held by Advisory Services Network, LLC.

#Market Insights#financial literacy#financial planning#inflation#interest rates#investment planning#jobless claims#jobs report#labor market#rate cuts#retail sales#retirement planning#stock market#us economy#valuation
Michael Giordano

Written by

Michael Giordano

Private Wealth Advisor, CFP®

You’re looking to create memories with your money. I can relate....

Read Michael's Story →

Want to discuss this topic?

Our team is always happy to explore how these ideas apply to your personal financial situation.

Schedule a Conversation

Related Articles

Retirement Planning

Land the Plane

Retiring? Here’s How to ‘Land the Plane’ Successfully. Watch the latest segment of Mike on the Money on WYFF News 4.

By Mike Giordano

Investing

Turning Summer Jobs Into Money Smarts

How children can use their paychecks to start building their own nest egg, setting them up for financial stability down the road.

By Mike Giordano

Investing

Understanding Compound Interest

Here’s the truth about compound interest: it requires your energy up front.

By Mike Giordano