(864) 282-2935Client Login
Williams Wealth Management
AboutOur TeamServicesInsightsToolsContactSchedule a Conversation

Money & Meaning, monthly

Get the planning ideas our clients see first.

A short, occasional email from the Williams Wealth team — market notes, planning frameworks, and the segments our advisors are working on. No spam, ever. Unsubscribe anytime.

By subscribing you agree to receive periodic emails from Williams Wealth Management. This list is operated by the firm and is not shared with third parties.

Williams Wealth Management

Independent, fee-transparent financial planning rooted in Greenville, SC since 2003.

Quick Links

  • About Us
  • Our Team
  • Services
  • Insights
  • Resources
  • Contact

Services

  • Early / Mid-Career
  • Late Career
  • Retiree
  • Retirement Planning
  • Investment
  • Estate Planning
  • Tax Planning
  • Insurance Planning
  • Education Planning
  • Cash Flow Planning

Contact Us

130 S. Main St. Ste. 600
Greenville, SC 29601

(864) 282-2935

info@wwmgreenville.com

Monday - Friday
8:30 AM - 5:00 PM

Client Login →

Securities offered through Calton & Associates, Inc., member FINRA and SIPC. Investment advisory services offered through Williams Wealth Management, A Member of Advisory Services Network, LLC. Advisory Services Network, LLC and Williams Wealth Management are not owned or controlled by Calton & Associates, Inc. Advisory Services Network, LLC does not provide tax advice. The tax information contained herein is general and is not exhaustive by nature. Federal and state laws are complex and constantly changing. You should always consult your own legal or tax professional for information concerning your individual situation. This site contains links to articles or other information that may be on a third-party website. Advisory Services Network, LLC is not responsible for and does not control, adopt, or endorse any content contained on any third-party website. Insurance products and services offered by insurance agents licensed in various states. Fidelity Investments is an independent company, unaffiliated with Williams Wealth Management, A Member of Advisory Services Network, LLC. Fidelity Investments is a service provider to Advisory Services Network, LLC. 1013404.1.0

Fidelity Personal Trust Company, FSB, a Fidelity Investments company, is a federal savings bank. Nondeposit investment products and trust services offered through Fidelity Personal Trust Company, FSB, and its affiliates are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency, are not obligations of any bank, and are subject to risk, including possible loss of principal. Fidelity Investments is an independent company, unaffiliated with Williams Wealth Management. Fidelity Investments is a service provider to Williams Wealth Management. There is no form of legal partnership, agency affiliation, or similar relationship between your financial advisor and Fidelity Investments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by Williams Wealth Management and does not guarantee, or assume any responsibility for, its content. Fidelity Investments is a registered trademark of FMR LLC. Fidelity Investments provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 1273473.1.0

© 2026 Williams Wealth Management. All rights reserved.

← Back to InsightsFinancial Psychology

Knowing Where to Miss

Michael Giordano

Michael Giordano

Private Wealth Advisor, CFP®

·June 24, 2024

Professional golfers make it to the top in part because they can hit the tough shots. But, equally valuable, they also know where to miss. If there’s water in front of the green, they know it’s better to miss long. A cliff off to the left side of the fairway, it’s better to be a bit too far to the right.

The understanding is that you’re going to make mistakes sometimes. You’re not going to strike every shot perfectly. The goal is to not let those imperfect shots cost you the tournament.

With investing, the goal is to not let your investment mistakes cost you your future dreams and lifestyle. Thus, investors need to make similar calculations when evaluating their investment strategy. This is particularly poignant right now as markets march higher day-after-day in a carefree way.

With investing, the goal is to not let your investment mistakes cost you your future dreams and lifestyle.

Investing has been a relatively smooth experience since the Great Recession back in 2008-09. Since that period, almost all significant drawdowns in the market have been resolved in a matter of months. For example, in 2018, a 20% drawdown took some 8 months to roundtrip back to market highs.

The onset of Covid was arguably the most violent selloff today’s investors have ever seen, falling 35% in five weeks. But, it took just 6 months before the S&P 500 was making a new high.

The only occurrence that pressed on for more than a year? This latest bear market brought on by the Fed’s rate hiking to curb inflation. The S&P 500 fell 25% over nine months. But, the full circle took about two years to complete. We’ve been riding high ever since.

The only occurrence that pressed on for more than a year?

Prior to all that, we have the aforementioned Great Recession in which stocks peaked in 2007 and took until 2013 to fully break out to new highs. The Dot-com bubble was even worse in its timeline. Markets topped in 2000, roundtripped by 2007 for just a moment before falling again in the Great Recession. So, add up the two declines and it was a 13-year period before new highs were solidified.

None of this is meant to scare you or make you fearful of investing. This stuff happens in most every investable market. Drawdowns in private investments are just not as knowable as they are in the public markets that price everyday.

The point of all this is to make sure you have a strategy that fits your goals before storms wash over. The need for rational optimism is especially warranted when markets are strong, like today. That’s the perfect time to assess what you want for your life—your goals—and map out how much money those goals will require. Then, you can create a strategy that will help you achieve those goals with the least amount of risk possible .

The point of all this is to make sure you have a strategy that fits your goals before storms wash over.

That last part is not a throwaway line. There are many ways to achieve your financial goals. But, doing so with the least risk possible may help you better enjoy your life experience along the way. Unless, of course, you’re someone who craves high doses of drama and stress to feel fully alive. In that case, you may need to find a newsletter written by a daredevil who also happens to enjoy personal finance. If you find that person, please share. I’d enjoy reading their work.

Part of the problem right now is that markets are seemingly shooting the moon without any pull from gravity. New market highs without much of any volatility. Such a backdrop makes it easier to trick our minds into believing long, protracted downturns are a thing of the past.

After all, the Federal Reserve and the federal government have figured out new ways to intervene and support the economy. Whether that was the Covid response or the mini regional banking crisis a year ago.

After all, the Federal Reserve and the federal government have figured out new ways to intervene and support the economy.

What to do: If you have built up enough of a nest egg that the future of your dreams is within reach, don’t throw that away or see it delayed simply because you may believe the paradigm has shifted: that you can get high returns without high risk. Markets generally go up and, for this reason, it’s best to remain invested through all conditions. But, maybe dial back some of your aggressiveness.

What is the ideal exposure you should have at this stage of your investing journey? That’s the question for today.

Imagine your portfolio falling by $500,000 or $1 million. How about $2 or 3 million. How would that affect your future plans? Would you have to delay a major goal like retirement for a year, two years, five years? Would you have to adjust what college your son or daughter attends? How would that make you feel?

Imagine your portfolio falling by $500,000 or $1 million.

Your feelings will inform your decisions. It’s better to feel those emotions now while your accounts are still sitting at today’s levels and not after a big selloff.

The goal of investing is to achieve your life goals; to get the experience you desire. Investing can be a powerful driver towards those dreams. That’s why it’s important not to panic in troubled markets and not to feel invincible in powerful ones like the market at this moment.

If you’re not sure how to evaluate whether you’re taking too much risk to achieve your goals, reach out. Let’s have that conversation while your goals are still within reach.

If you’re not sure how to evaluate whether you’re taking too much risk to achieve your goals, reach out.

This material is provided as a courtesy and for educational purposes only. Please consult your investment professional, legal or tax advisor for specific information pertaining to your situation.

All views/opinions expressed in this newsletter are solely those of the author and do not reflect the views/opinions held by Advisory Services Network, LLC.

The Standard & Poor’s 500 (S&P 500) is an unmanaged group of securities considered to be representative of the stock market in general. Indexes are unmanaged and do not incur management fees, costs, or expenses. It is not possible to invest directly in an index.

#Investing#diversification#financial literacy#financial planning#investment planning#investment risk management#retirement planning#S&P 500#stock market
Michael Giordano

Written by

Michael Giordano

Private Wealth Advisor, CFP®

You’re looking to create memories with your money. I can relate....

Read Michael's Story →

Want to discuss this topic?

Our team is always happy to explore how these ideas apply to your personal financial situation.

Schedule a Conversation

Related Articles

Retirement Planning

Land the Plane

Retiring? Here’s How to ‘Land the Plane’ Successfully. Watch the latest segment of Mike on the Money on WYFF News 4.

By Mike Giordano

Investing

Turning Summer Jobs Into Money Smarts

How children can use their paychecks to start building their own nest egg, setting them up for financial stability down the road.

By Mike Giordano

Investing

Understanding Compound Interest

Here’s the truth about compound interest: it requires your energy up front.

By Mike Giordano