(864) 282-2935Client Login
Williams Wealth Management
AboutOur TeamServicesInsightsToolsContactSchedule a Conversation

Money & Meaning, monthly

Get the planning ideas our clients see first.

A short, occasional email from the Williams Wealth team — market notes, planning frameworks, and the segments our advisors are working on. No spam, ever. Unsubscribe anytime.

By subscribing you agree to receive periodic emails from Williams Wealth Management. This list is operated by the firm and is not shared with third parties.

Williams Wealth Management

Independent, fee-transparent financial planning rooted in Greenville, SC since 2003.

Quick Links

  • About Us
  • Our Team
  • Services
  • Insights
  • Resources
  • Contact

Services

  • Early / Mid-Career
  • Late Career
  • Retiree
  • Retirement Planning
  • Investment
  • Estate Planning
  • Tax Planning
  • Insurance Planning
  • Education Planning
  • Cash Flow Planning

Contact Us

130 S. Main St. Ste. 600
Greenville, SC 29601

(864) 282-2935

info@wwmgreenville.com

Monday - Friday
8:30 AM - 5:00 PM

Client Login →

Securities offered through Calton & Associates, Inc., member FINRA and SIPC. Investment advisory services offered through Williams Wealth Management, A Member of Advisory Services Network, LLC. Advisory Services Network, LLC and Williams Wealth Management are not owned or controlled by Calton & Associates, Inc. Advisory Services Network, LLC does not provide tax advice. The tax information contained herein is general and is not exhaustive by nature. Federal and state laws are complex and constantly changing. You should always consult your own legal or tax professional for information concerning your individual situation. This site contains links to articles or other information that may be on a third-party website. Advisory Services Network, LLC is not responsible for and does not control, adopt, or endorse any content contained on any third-party website. Insurance products and services offered by insurance agents licensed in various states. Fidelity Investments is an independent company, unaffiliated with Williams Wealth Management, A Member of Advisory Services Network, LLC. Fidelity Investments is a service provider to Advisory Services Network, LLC. 1013404.1.0

Fidelity Personal Trust Company, FSB, a Fidelity Investments company, is a federal savings bank. Nondeposit investment products and trust services offered through Fidelity Personal Trust Company, FSB, and its affiliates are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency, are not obligations of any bank, and are subject to risk, including possible loss of principal. Fidelity Investments is an independent company, unaffiliated with Williams Wealth Management. Fidelity Investments is a service provider to Williams Wealth Management. There is no form of legal partnership, agency affiliation, or similar relationship between your financial advisor and Fidelity Investments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by Williams Wealth Management and does not guarantee, or assume any responsibility for, its content. Fidelity Investments is a registered trademark of FMR LLC. Fidelity Investments provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 1273473.1.0

© 2026 Williams Wealth Management. All rights reserved.

← Back to InsightsMoney & Meaning

So Close, Yet…

Michael Giordano

Michael Giordano

Private Wealth Advisor, CFP®

·November 4, 2024

From the window of the plane, you can see all the boats below. The glistening from the sun dancing on the sea. The plane lands. You’ve arrived. You’re gliding through the airport, heading to baggage claim. The carousel goes around once. Then twice. You don’t see your bags. You wait another five minutes. Then another.

You’re dreaming of all the fun you’re about to have on your Caribbean vacation. Suddenly, the carousel stops moving. All the bags are off the plane. But, you still don’t have yours. You ask one of the airline’s attendants. They can’t find it either.

You’re getting antsy. Then frustrated. Then red-hot with rage. It turns out your bags never got on the plane. All you have is your carry-on, with an iPad and two John Grisham novels. You thought about also packing some clothes in the carry-on, just in case, but ran out of time. So, now you’re stuck.

It turns out your bags never got on the plane.

You’re not heading to the beach anytime soon. You need a whole new wardrobe.

You were so close. Now, you’re so far away.

Achieving your financial goals can feel like a similar experience. Let’s try to prevent that by walking you through the investing journey.

Achieving your financial goals can feel like a similar experience.

You’ve likely heard risk and return generally move in the same direction. The more return you’d like to receive, the more risk you’ll likely have to take. When you’re far away from a goal–say 10 years or more—you have the ability to take more risk. You’re not expected to arrive anytime soon.

This is early in the journey. The stock investor can run higher levels of equities. The real estate investor can handle higher levels of leverage (debt) and the business owner can handle having their assets heavily concentrated in the business. There are risks for sure, but each of these investors has time on their side. So, the risk of not achieving a goal, like retirement, is still a ways off.

However, the closer one gets to The Date—the goal—the more one has to reconsider the risks. You need to take another look at the funding gap between where you are and where you need to be to achieve your goal, in this case, retirement. It’s a fun exercise, looking back at your progress. It can be empowering to see how far you’ve come and how close you now sit to success.

However, the closer one gets to The Date—the goal—the more one has to reconsider the risks.

This is where I see so many mistakes happen. Either the person didn’t take time to see where they now stand. Or they didn’t understand what it meant.

You’d be surprised how widespread this problem is. It cuts across most every level of education and wealth. Here’s why:

Financial goals range in their complexity. A person may have several one-off goals, like a family vacation, a new car, a down payment on a house. These types of goals are easier to assess. They have one price tag that’s generally known. So, you can easily chart your progress.

Financial goals range in their complexity.

But, other goals are far more complex. Think retirement, starting a business, funding a college education. Generally, these types of goals are multi-year or multi-decade goals. They introduce lots of assumptions.

Will my returns match my expectations?

How should I account for inflation?

How should I account for inflation?

Will my child choose a more expensive school? Go to grad school?

How long will it take for my business to start cash flowing? How long will my retirement last? How long will I live?

There’s lots of unknowns. That’s why it’s so hard to plan. That’s why it’s hard to know whether you’re close to your goal.

That’s why it’s hard to know whether you’re close to your goal.

Is $100,000 enough to start my company?

Will 200k put my daughter through college?

Can I retire with $1 million? $2 million? $10 million?

Can I retire with $1 million?

Yes, I’ve actually been asked that. The actual answer depends on each person’s specific goals.

Here’s why taking stock is even more relevant now. A strong stock market in recent years may have pushed you far closer to your goals than you think.

You may have achieved far better results than your expected long-term return. That happens from time-to-time. The markets are not linear.

You may have achieved far better results than your expected long-term return.

So, take advantage of it. Figure out where you now stand. See how close you are to achieving your goal. It may mean you can readjust your strategy.

For the stock investor, that might mean reducing some of your stock exposure. For the real estate person, it may mean lightening your leverage. For the business owner, it might mean diversifying your assets by either selling at least part of the business or investing new cash flows outside the business.

When we’re close to a goal—financial or otherwise—it can be mentally jarring to have to reset the clock.

When we’re close to a goal—financial or otherwise—it can be mentally jarring to have to reset the clock.

So, take time this weekend, to reevaluate your position. See how close you are. Look for ways to lock in that progress.

Need help getting motivated? Think about your lost bags and the ocean that’s so close, yet so far away!

This material is provided as a courtesy and for educational purposes only. Please consult your investment professional, legal or tax advisor for specific information pertaining to your situation.

This material is provided as a courtesy and for educational purposes only.

All views/opinions expressed in this newsletter are solely those of the author and do not reflect the views/opinions held by Advisory Services Network, LLC.

#Retirement Planning#financial goals#financial literacy#financial planning#investment planning#life goals#retirement planning
Michael Giordano

Written by

Michael Giordano

Private Wealth Advisor, CFP®

You’re looking to create memories with your money. I can relate....

Read Michael's Story →

Want to discuss this topic?

Our team is always happy to explore how these ideas apply to your personal financial situation.

Schedule a Conversation

Related Articles

Retirement Planning

Land the Plane

Retiring? Here’s How to ‘Land the Plane’ Successfully. Watch the latest segment of Mike on the Money on WYFF News 4.

By Mike Giordano

Money & Meaning

Introducing the 3W Project

Designed for women navigating transitions, building new futures, or simply seeking a healthier relationship with money, the 3W Project offers a new path forward.

By Brandon Cabaniss

Investing

Turning Summer Jobs Into Money Smarts

How children can use their paychecks to start building their own nest egg, setting them up for financial stability down the road.

By Mike Giordano